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ABOUT eDNA

Edna Harding is a result-oriented and innovative Life Coach, Trainer, Growth Strategist and a transformational Speaker with 20+ years of experience helping people learn how to adopt effective strategies for their personal development and business growth. She has also been involved in B2B Sales, management, operations, global implementation, project management, recruiting, and marketing roles in diverse fields. A Certified Maxwell Business Consultant and Executive Coach, Group Life Coach, and an accredited Master Mindset Coach, Edna has been skillfully using Biblical principles and fresh ideas to inspire and spur personal growth and development. Her main aim is to deliver tangible results for the glory of God. 
A holder of a Bachelor’s Degree in Marketing and Entrepreneurship with a Minor in Sales and International Studies at the University of Houston and further training in areas such as Cognitive Behavioral Therapy (CBT), Rational Emotive Behavioral Therapy (REBT), Growth Mindset, and Emotional Intelligence, she uses her vast knowledge to design creative solutions for every problem that comes her way. She is also a B2B and B2E (Experience) Sales Speaker, and an eSpeakers Certified Virtual Presenter. Her goal is to ignite the power within to help people realize significant improvements in their lives.

A published author, Licensed Minister, and podcaster, Edna also mentors virtuous women and inspiring ones to equip them with special skills for tackling the challenges that life brings, including financial competency, wealth creation, and how to improve quality of life. She highlights men and women doing business and life God’s Way on her podcast, The Estherpreneur, and her secrets to sales success through her book, the ‘Ugly Side of Sales’. Edna has received several awards due to her excellent services and continued commitment to helping people. She was awarded the Woman of the Year Award by the National Association for Professional Women in 2016, KHOU Local Business Coach of Choice for Houston and Chairman for the Spring Klein Chamber of Commerce in 2017, and Paul Harris Fellow Award by Rotary International in 2018. She has been featured on Biz Talk Radio, Money Matters, Up Social, Fox and Friends, Real Beauty Real Women, The Tao of Self Confidence, BIW Morning Show, Build a Legacy Podcast, and countless others. She also has served on various executive boards globally. She served as a Business Executive Adviser for the Prison Entrepreneurship Program and a Counselor for Annual Camp Enterprise hosted by Rotary International for Juniors who are interested in Business. In addition to her background in marketing and international business, she also specializes in Leadership or Personal Growth Training, Coaching, and Consulting Services for Purpose and People-Centered Businesses and Organizations using her signature ‘Battle to Booming Programs’ based on strategies and wisdom from Bible and John Maxwell Leadership Development Programs.

Given her many years of successful coaching and training of individuals on growth strategies, Edna has emerged as the ideal partner in every individual’s journey to self-discovery. Her training and coaching aim to help people launch and grow successful businesses, and help them improve the quality of their minds, spirit, and hearts. She provides fresh hope and a new sense of purpose for those who think they have reached a breaking point or those who are making a major transition in their lives. Edna has a lasting solution for individuals who may feel they have not achieved their dreams and are living mediocre lives. She believes that God has so much for everyone that she aims to let everybody know this to start living a life full of purpose. As the messenger of life, she aims to promote healing of the body, mind, spirit, and finances; deliverance from fear, rejection, past bondage, rebellion, pride, and curses among other evils that bind people; and restoration for individuals who are in a point of transition, bringing hope, life, love, and truth. She urges people to embrace their past, enlighten their hearts, equip themselves with new techniques and perspectives, find valid sources of encouragement, and make a final decision to transform their lives. 

Edna realized that it was a lack of knowledge, understanding, and wisdom that drove businesses and people to take advantage of each other. Presenting a better way to improve your bottom line, Edna has inspired business owners, leaders, and sales professionals to follow biblical principles and, as a result, be rewarded with joy and success. Her own vision reflects this commitment: To transform the marketplace for the better one mind at a time. Edna is a proud military wife and mother of two daughters currently residing in Melbourne, Florida.